Design
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Creative Direction
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MEL App
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/ About the project
Mel: An AI Assistant Built for Radius Agents
Mel is an advanced AI assistant developed to streamline workflows and enhance client experiences for Radius real estate agents. With built-in knowledge of the U.S. real estate market and state-specific regulations, Mel functions as a powerful, always-on teammate.
Designed in collaboration with the Radius creative team, Mel’s user experience and brand voice were shaped to feel intuitive, trustworthy, and highly capable. With instant MLS access, real-time compliance guidance, and automation of tasks like scheduling and marketing content creation, Mel helps agents move faster, serve smarter, and focus on what matters most.
Collaborated cross-functionally to launch Mel, a mobile AI assistant for real estate agents. Partnered closely with developers to implement accessible color systems and ensure visual consistency across screens. Maintained brand integrity throughout the UI, from onboarding flows to interactive dashboards while balancing usability, hierarchy, and design clarity at every stage.
Debuted in 2024 · Continually refined
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