Brand Development

(

)

/ About the project

The Project
Developed the brand identity for Sense of Place, a boutique real estate and hospitality firm specializing in luxury homes, villas, and independent hotels. The objective was to craft a visual identity that captured the emotional and experiential qualities of high-end travel and refined living.

The Scope
Worked closely with the founder through multiple one-on-one conversations to define brand values, tone, and positioning. Led creative development of the logo and visual system, aligning aesthetic choices with the client’s vision of understated luxury and global perspective.

The Solve
The final logo features a sculptural “S” inspired by the curved edge of an airplane window. It evokes movement, anticipation, and the calm arrival of a destination. Paired with a restrained color palette and elevated typography, the identity conveys a sense of escape and belonging.

Delivered a distinct and emotionally resonant brand system that speaks to the firm’s niche audience of discerning buyers and investors. The final identity blends subtle travel references with the grounded perspective of hospitality, reinforcing Sense of Place as a trusted partner in curating elevated experiences and properties.

Below is a selection of logos created for additional brands, each developed as part of a broader visual identity system. These marks reflect a range of industries and aesthetics, but all share a focus on clarity, adaptability, and a strong conceptual foundation. Each logo was designed to capture the unique essence of the brand while supporting a cohesive, scalable system across channels.