Branding
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Design
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Sense of Place
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5
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/ About the project
1. Sense of Place Properties & Hospitality is a boutique real estate advisory firm specializing in the sale of private residences—including homes, villas, condos, and pied-à-terres—as well as hospitality properties such as independent hotels, inns, bed & breakfasts, and resorts. Their approach emphasizes a deep understanding of both residential and hospitality markets, catering to discerning buyers and sellers seeking exceptional investment opportunities.
The logo draws from three key perspectives that evoke the anticipation and wonder of arriving at an extraordinary place:
Traveling to an Exotic Location – The circular form suggests movement, exploration, and the seamless journey between destinations.
Looking Out a Plane Window Upon Arrival – The curved framing within the icon mimics the shape of an airplane window, evoking the excitement of seeing a breathtaking landscape for the first time.
The View from a Luxury Hotel Window – The negative space and composition hint at an open window, symbolizing a serene and elevated perspective where home meets hospitality.
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