Design
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Creative Direction
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Corporate Identity
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/ About the project
Corporate Identity
As the company evolved, so did its visual language. I worked closely with key stakeholders across marketing, product, and leadership to shape a brand system that could scale. This included refining typography, evolving the imagery, and adjusting the color palette to reflect the company's growth.
Applications were reimagined across critical touchpoints, including pitch decks and product UI, resulting in a cohesive and flexible foundation. The system continues to adapt alongside the organization.
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