Design
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Creative Direction
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Branding
Corporate Identity
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3
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/ About the project
The Project
Redesigned and expanded the corporate identity system for Radius as the company transitioned into a national PropTech brand. The goal was to evolve the visual language to reflect the company’s growth while maintaining consistency across marketing, product, and internal communications.
The Scope
Worked closely with cross-functional partners in marketing, product, and leadership to define a scalable brand system. Presented design refinements and system updates to senior stakeholders to gain alignment on creative direction and application strategy.
Refined core brand elements including typography, color palette, and imagery guidelines. Rolled out updated identity assets across key touchpoints, from pitch decks and digital ads to product UI and investor communications.
The Solve
Built a cohesive and adaptable design system that positioned Radius for long-term growth. The updated identity strengthened visual consistency across departments and platforms, providing teams with a clear, flexible foundation that continues to evolve with the brand.
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