Lankri + 20 Apps

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/ About the project

The Project
What began as a full rebrand for The Lankri Agency, a Dallas-based financial firm, evolved into a repeatable system I used to launch over 20 custom-branded agent apps. I led creative across every touchpoint, from logo and brand identity to UI design and direct client collaboration. Each brand was built to feel personal, credible, and designed for conversion.

For Lankri, I partnered closely with the founders to refine their vision and reposition their brand. Inspired by their shared love for the Lakers, I translated that into a confident, high-contrast palette — a modern take on purple and gold with strong recognition value.

The Scope
I directed the full visual identity for Lankri including logo, typography, color system, and supporting graphics. I then extended that into their lead-generating mobile app. As the initiative scaled, I applied the same strategic system to design over 20 custom app experiences, each tailored to an agent’s brand and audience.

This included one-on-one discovery calls, design refinement, and UI handoff for each build. Every experience was consistent, yet individually branded.

The Solve
The result was a library of high-performing branded apps, each grounded in a clear visual identity and a compelling digital experience. The Lankri Agency’s rebrand became the blueprint. It proved that scalable design can still feel personal. By leading both strategy and creative execution, I helped agents stand out with polished, story-driven tools built to grow their business.