Custom Branded App

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/ About the project

Radius Branded Mobile App for Lead Nurture & Transactions

Led creative for 50+ B2B and SaaS brand launches

The Project
Contributed to creative direction for the Radius-branded mobile app—a white-label product built to help agents nurture leads, manage transactions, and grow their personal brands. The app features AI-powered home search, smart messaging, client activity tracking, and access to Radius’ nationwide referral network.

Worked closely with agents to align each app's look and feel with their individual branding, helping them deliver a polished, on-brand experience to clients.

The Scope
Oversaw design refinement across multiple custom launches, including UX enhancements, branded visuals, and creative QA. Partnered with internal teams to streamline agent onboarding, maintain visual consistency across templates, and ensure design approvals stayed on track.

Guided the creation of personalized color schemes, logos, and asset kits so that each agent's app reflected their identity while remaining within platform standards.

The Solve
Helped scale a customizable mobile experience that allowed agents to stand out in a competitive market. By blending Radius’ core product functionality with personalized branding, the app became a client-facing tool agents could confidently share—reinforcing their professionalism while strengthening lead engagement and retention.

/ YEAR

2025